ViaDirect was the first information and wayfinding solution deployed in Europe in 2009. Across the world, ViaDirect has already equipped more than 110 public figures with its leading wayfinding solution. The company today is supported by a team of 35 digital experts and a distribution network in 11 countries.
The Business Model will benefit the below 3 parties:
- Shopping Malls Management
- Shopping Malls Tenants
With the Via Direct interactive way-finding solution, the Shopping Mall Management would be able to value add to their tenants by allowing them to incorporate innovative and creative advertising tools through ViaDirect. The advertisements would then direct and deviate the shoppers to the respective tenant retail shop and thus generate more revenue for the participating retail outlet.
In addition, ViaDirect also provides back end analytic which would also assist the mall management to understand user behavior and trends which in turn would assist the management to formulate more effective marketing initiatives within the mall.