How has technology been for your small- and medium-sized enterprises?
Unlike last time, our businesses these days are encroached with lots of technology, one of the basic is your website, social media, emails, CRM, and many, many others. Do they really help you work better, or it just complicates things?
Research shows that among the top 200 companies in the world, 10% of its annual profit is lost through unproductive activities. Half of the average employee’s day is spent doing these unproductive activities. These are not laziness, ineptitude, or even social media but rather complexity. Instead of spending money to acquire technology that is user-friendly enough for the employees to take advantage of, you might actually spent money letting them trying to figure it out instead of actually using it.
With the advent of technology, the big data is the next issue. Coming from your website analytics, your social media analytics, referrals, and other available public sources, sure, we believe that we should get a technology system to obtain the sets of data relevant to our business which will help us to maintain our competitive advantage, and aid in decision making. But what if we don’t have the capability to interpret the data correctly? Numbers can be put up on the screen. But without any proper context, it does not mean anything. Without much of analytic backgrounds, you can correlate the wrong variables. To put it in an analogy, in order to increase the birth rate, the production of popcorn has to be increased. Now, where is the correlation in that? But this had really happened.
We have changed the way we view technology. The system is changing the way we work instead of us changing the system for us to work with. There are weird stacks of technology in our office as a result of combining constantly evolving technology with our accelerating move of addressing more challenging problems. But your systems, hence, are built on a series of independent layers. The result is functional but typically complex to operate and use for your new employees. Do you really need more complication after all that you’ve been through? Stop focusing on the questions on what do you need (and what more do you need), and start finding the answer.
Find an IT vendor that is able to understand your business and advice on suitable things. Because when doing business with you, it should mean that you’re saving money and time because you and/or your employees don’t need to figure out how to use the solution anymore.
Kasturi Technology is your one-stop business solution provider for your info-comm needs
Audio Visual, Information Communications Technology, and Unified Communication and Collaboration. Contact us at +65 6743 9734 or drop us an email at firstname.lastname@example.org to make further inquiries. We’re just a few of clicks of buttons away!